Unclaimed brand
Susteau creates clean, conscious, concentrated haircare inspired by the future. Our science-backed brand is the first to deliver transformative powder-to-liquid formulas that are designed with people and planet in mind. Efficacy meets sustainability with our futureproof haircare. Join us in rethinking the routine.
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Hex Code
Color name
RGB
HSL
CMYK
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#313131
Mine Shaft
49, 49, 49
0, 0, 19
0, 0, 0, 81
Susteau is a brand committed to revolutionizing the beauty industry by offering liquid personal care products that are completely waterless. By eliminating water from their formulations, Susteau not only saves water but also reduces energy consumption and materials throughout the supply chain. Transparency is a core value for Susteau, as they strive to provide honest information about their products and practices.
One of the standout features of Susteau is their packaging. While most personal care brands use custom colors for their packaging, which can add unnecessary weight, Susteau goes against the norm. Their bottles are made with over 95% ocean-bound, recycled plastic, emphasizing their commitment to sustainability.
The brand name, Susteau, perfectly captures their mission. It is derived from sustainability and the French word for water, eau. Founder Kailey, with a background in chemical engineering, took on the challenge of creating waterless haircare products.
The result was the iconic Moondust Hair Wash, which lasts longer and performs just as luxuriously as traditional products. Susteau encourages consumers to reimagine their personal care routines and join them in their journey towards a more sustainable future. Explore their range of products, including cleansers, merchandise, and curated sets, and discover their story and tips on their blog.
Join Susteau in rethinking beauty and making a positive impact on the planet
Company type
Privately Held
Year founded
2017
Company size
2-10 employees