NBC Sports Next for Golf

GolfNow for Business provides technology, marketing, and operational services for golf courses and clubs. Its tools are designed to help operators manage daily work, attract golfers, increase bookings, and improve revenue while supporting a better golfer experience. The company serves different course types through GolfNow Pro, a cloud-based tee sheet and operations platform with point-of-sale capabilities for daily-fee and semi-private courses, and GolfNow Premier, an all-in-one club management solution for private and resort clubs.

Its offerings include tee time booking and marketplace listings, customizable booking engines and websites, tee sheet management, secure payment processing, point-of-sale systems, and mobile check-in and ordering. Marketing services cover email, social, and advertising campaigns, while Spotlight provides elevated placements in the tee time marketplace. ATHENA offers pricing recommendations and business insights, and ClubBuy is a group purchasing program intended to reduce operating costs. GolfNow also provides business intelligence, analytics, website and app development, and phone support through Answers.