StockholmMediaWeek

Sveriges Mediebyråer is a Swedish industry association that brings together media agencies and works to stimulate and develop the media agency sector. Its member network includes 39 agencies, representing substantial investment in communications. The association supports the industry through research, guidance, events and collaboration, helping advertisers and agencies make informed decisions about media and marketing.

Its services and initiatives include the Mediebyråbarometern, which reports on media agency activity, and StockholmMediaWeek, an annual seminar exploring current issues in media and marketing communications. Sveriges Mediebyråer also publishes recommendations for agency procurement and for effective cooperation between advertisers and media agencies, and provides legal guidance. Through Joint Industry Committees and the CommToAct initiative, it encourages shared industry solutions and work toward a more sustainable society, including themes focused on people and the planet. The association also shares industry news, commentary and updates through its website and newsletter. By connecting members and partners, Sveriges Mediebyråer promotes knowledge, responsible collaboration and the continued development of media planning and advisory services in Sweden.