Swan, a renowned brand in the bag industry, is a household name among Malaysian school children. With its commitment to quality, value-added attributes, and contemporary styling, Swan has captured an impressive 85% market share in the local school bag manufacturing industry. Their products, including school bags, trolley bags, backpacks, uniforms, and school accessories, are sold nationwide in hypermarkets, leading departmental stores, independent luggage stores, as well as Swan outlets.

Hwa Thong Bags Industries, the parent company of Swan, started as a small family business in 1951 and has grown into one of the largest manufacturers and distributors of bags in Malaysia. With manufacturing plants in Malaysia and China, Swan has expanded its operations and established numerous Swan Distribution outlets across the Klang Valley regions. They also offer online purchasing, ensuring that customers can conveniently receive their bags right at their doorstep.

As technology advances, Swan continues to increase its distribution channels to better serve Malaysian customers. With a rich heritage spanning over 70 years, Swan remains the #1 choice for school items and more.