Unclaimed brand
Shop science-backed supplements and wellness essentials that support health from every angle. High-quality formulas designed to fit real life
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Hex Code
Color name
RGB
HSL
CMYK
#8AB71C
Lima
138, 183, 28
77, 73, 41
25, 0, 85, 28
#EE9441
Jaffa
238, 148, 65
29, 84, 59
0, 38, 73, 7
#23350D
Palm Leaf
35, 53, 13
87, 61, 13
34, 0, 75, 79
Swanson Vitamins is a wellness retailer offering vitamins, supplements, and natural health products, with a focus on science-backed formulas and trusted ingredients. Founded in 1969, the brand says integrity guides its products and customer service, and its range is designed to support health across a variety of needs. Shoppers can browse by health goal, ingredient, or brand, with products spanning vitamins and supplements, herbs and natural remedies, health foods and pantry items, beauty and personal care, and protein and fitness.
Featured options include probiotics, creatine, hydration products, and plant-based solutions for everyday aches. Swanson also carries partner brands and offers subscription delivery, a rewards program, and a money-back guarantee. Customers can get assistance from in-house experts by phone, email, or live chat, and explore beginner guides and articles in the brand’s health library.
Swanson presents its products as safe, pure, and effective, while noting that supplement claims have not been evaluated by the FDA and products are not intended to diagnose, treat, cure, or prevent disease
Company type
Privately Held
Year founded
1969
Company size
501-1000 employees
Dietary vitamins and minerals
Herbal supplements and natural remedies
Probiotic and digestive health supplements
Sports nutrition supplements
Supplement quality testing and sourcing
How do I download the Swanson Vitamins logo?
The Swanson Vitamins logo comes in two versions: a logo and an icon. Download as SVG, transparent PNG or JPEG.
What does Swanson Vitamins' branding look like?
The Swanson Vitamins wordmark pairs a dark-green “SWANSON” name with a small green sprouting-leaf emblem above and “VITAMINS” beneath. Its visual system combines clean, straightforward lettering with deep forest green, vivid leaf green, warm white and dark neutrals, using product photography and wellness lifestyle imagery alongside spacious, orderly layouts and simple circular quality badges.
What are Swanson Vitamins' brand colors?
The Swanson Vitamins color palette uses the hex codes #8AB71C, #EE9441 and #23350D.
The Swanson Vitamins name, logos and brand assets are trademarks of Swanson Vitamins and its affiliates. Brandfetch isn't affiliated with or endorsed by Swanson Vitamins. Their use is subject to Swanson Vitamins's brand guidelines.
