Swavy is an AI-powered influencer marketing platform for brands and agencies, designed to manage creator campaigns from discovery through performance measurement. Its tools search creator profiles across Instagram, TikTok, YouTube, and other platforms, ranking potential partners by campaign fit, audience quality, and engagement. Teams can use Swavy to send personalized outreach, automate follow-ups, and negotiate rates within defined budgets, with deal terms presented for approval before activation.

After agreements are approved, the platform helps create tailored campaign briefs, coordinate deliverables and posting schedules, collect content, and manage revisions. Performance dashboards track metrics including reach, engagement, coupon redemptions, conversions, and return on investment, helping teams assess results by creator. Swavy also supports creator payments, multi-brand campaign management for agencies, customizable approval checkpoints, and integrations with systems such as HubSpot, Salesforce, Google Analytics, Shopify, and WooCommerce. Users can choose how much of the workflow runs autonomously and where human review is required. The company says its platform is trusted by more than 500 brands and growing companies.