Swedish Lapland Visitors Board is a leading organization in the tourism industry, representing and supporting the visitor sector in the northernmost and arctic part of Sweden. Their primary objective is to promote sustainable development within the industry and manage and market the Swedish Lapland destination brand. As part of their efforts, Swedish Lapland Visitors Board offers a range of products and services to both businesses and visitors.

For businesses, they provide ASSL – Arctic Spirit in Swedish Lapland, a program that offers courses, workshops, and webinars for companies in the tourism sector. These activities focus on business and market development. For those interested in learning more about the tourism industry, they offer a knowledge base featuring reports, statistics, and strategies related to the visitor sector and its integration with society.

Additionally, Swedish Lapland Visitors Board undertakes various development projects to foster sustainable practices, business collaborations, and promote a sustainable destination. For visitors to Swedish Lapland, their award-winning website, swedishlapland. com, provides comprehensive information and aims to inspire visitors to embrace the arctic lifestyle.

Overall, Swedish Lapland Visitors Board is dedicated to representing, developing, and supporting the visitor industry while striving to make Swedish Lapland the world's most responsible arctic destination