Sweet Louise is a brand that provides practical, emotional, and social care and support for individuals in New Zealand who are living with incurable breast cancer. Their mission is to enhance the quality of life for these individuals, ensuring they can live as well as possible for as long as possible.

Sweet Louise offers a range of services and resources to support those affected by advanced breast cancer. These include useful advice for living with the disease, a guide to advanced breast cancer treatments, and assistance in accessing drugs not funded in New Zealand. They also provide employment rights and options, advice for talking to children and teens about cancer, and resources for staying active.

In addition to their services, Sweet Louise has established partnerships with various organizations. They rely on the support of corporate partners, trusts, foundations, and major donors to improve the lives of New Zealanders with incurable breast cancer. Their partners include the Hugh Green Foundation, the Lindsay Foundation, Agpac, and the Due Drop Foundation.

By partnering with Sweet Louise, these organizations are not only making a positive impact in their community but also aligning themselves with a brand that values compassion, credibility, connection, and courage.