Swiftli is a shopping discovery service that connects stores on the Salla commerce platform with an intelligent product-search app inside ChatGPT. It helps shoppers find relevant products by describing what they need, then directs them to product listings and checkout pages in participating stores. The service is designed for Arabic and English searches, including Modern Standard Arabic and Saudi colloquial language.

For merchants, Swiftli automatically indexes products after the app is installed, without requiring manual product entry. It synchronizes product details, including prices and stock availability, to help keep search results current, and provides a merchant dashboard. Stores can choose a Basic plan, which displays up to 10 products, or a Professional plan with unlimited product listings; both include live data updates.

Shoppers can connect Swiftli to ChatGPT and search by selecting the app or using @swiftli in a conversation. By making Salla store products discoverable in conversational searches, Swiftli aims to help merchants reach customers at the moment they are looking for products and support local commerce.