Swim With A Purpose

Swim With A Purpose, LLC is a swimming instruction and coaching brand based in Southeast Michigan, led by Coach Kris Goodrich. Its mission is to foster a lifelong love of swimming while helping each swimmer understand how to move more effectively through the water. Lessons, drills, and workouts are designed with a clear purpose, drawing on biomechanics, motor learning, and more than 30 years of teaching and coaching experience.

The brand supports swimmers at a wide range of ages and abilities, from young beginners learning water skills to competitive athletes preparing for meets. Its coaching also includes experience working with para swimmers, adapting practices and stroke technique to suit individual needs and goals. Swim With A Purpose offers instruction and workouts, alongside swimming guidance through articles on topics such as sculling, streamlining, and preparing for competition. Testimonials describe Coach Kris as a dedicated, supportive mentor who helps swimmers make progress and pursue their ambitions. The central approach is to make swimming enjoyable, purposeful, and accessible throughout a person’s life.