Swindon Advertiser is a local newspaper and news website covering Swindon and Wiltshire. It provides reporting on local news, crime, politics, business, health, education, weather, traffic and travel, alongside coverage of Swindon Town FC, speedway, ice hockey and other sports. Readers can also find entertainment and lifestyle stories, local events, theatre and music listings, reviews, nostalgia features, opinion, letters and community updates.

The publication serves residents and visitors with practical local information, including jobs, property, homes, cars, local listings and public notices. Its website offers newsletters covering topics such as morning headlines, breaking news, crime, football, events, and property and planning. Readers can subscribe to a digital edition, access puzzles and explore the newspaper archive. The Swindon Advertiser also invites the public to submit news and event listings, and provides advertising, newspaper home delivery, photo sales, death notices and announcements. With a mix of journalism, community contributions and useful services, the brand connects audiences with developments and activities across the area.