SWISS P is a Swiss ammunition brand operated by SwissP Defence AG, based in Thun, Switzerland. It develops and manufactures small-calibre ammunition for police units, armed forces, special units and sport shooters. The brand focuses on precision, reliability and consistent quality, with products designed for demanding professional and sporting use.

Its product range is presented in three categories: Sniper ammunition for precision and targeting performance, Duty ammunition intended for reliability in varied situations, and Sport ammunition for accuracy in competitive shooting. SWISS P emphasizes controlled manufacturing, careful material selection and rigorous testing throughout development and production. The company states that every cartridge undergoes stringent checks to support dependable performance.

In addition to its ammunition, SWISS P provides product information and a downloadable catalogue, along with expert assistance through its contact team. The brand positions quality as an ongoing commitment, spanning development, manufacturing and customer service. SwissP Defence AG can be contacted in Thun by email or phone, and SWISS P is identified as its registered trademark.