Unclaimed brand
Swiss Side, No.1 in aerodynamics, maximises speed and real world performance of aero cycling wheels with over 50 years of Formula 1 experience.
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#CE0E2D
Crimson
206, 14, 45
350, 87, 43
0, 93, 78, 19
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Silver
189, 189, 189
0, 0, 74
0, 0, 0, 26
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Black
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Swiss Side is a cycling performance brand focused on aerodynamics and real-world speed. Drawing on more than 50 years of Formula 1 experience, the company applies aerodynamic expertise to products designed to help cyclists ride faster across road, triathlon, time trial, and gravel disciplines. Its range includes carbon and aluminium wheelsets, with the HADRON series offering aero-focused options for road and triathlon, and the GRAVON series built for gravel riding.
The PION line provides aluminium performance wheels, while specialized products include a rear disc wheel for triathlon and time trial use. Swiss Side also offers cycling apparel for men and women, including road jerseys, bib shorts, suits, socks, and calf sleeves, with options for both road cycling and triathlon. Additional products include an aero cockpit, accessories, and decals.
Beyond equipment and apparel, the brand shares cycling news and technical guidance, including advice on aerodynamics and wheel-and-tire systems. Its services and resources also include consulting, custom-made cockpits, a performance platform, podcasts, and information about pro athletes, teams, and partnerships
Brand industry
Sports
Company type
Privately Held
Year founded
Suggest founded year
Company size
11-50 employees
The Swiss Side name, logos and brand assets are trademarks of Swiss Side and its affiliates. Brandfetch isn't affiliated with or endorsed by Swiss Side. Their use is subject to Swiss Side's brand guidelines.