SWITCH BOUTIQUE

SW/TCH is a women’s designer boutique in Bel Air, Los Angeles, founded by stylists Jennifer and Julia Cohen. After opening their first boutique in Beverly Hills, the founders relocated to the current location, where they have cultivated the business for more than 19 years. Known for a loyal, word-of-mouth following, SW/TCH offers a carefully curated shopping experience featuring established heritage houses and emerging designers from around the world.

The boutique’s selection includes women’s ready-to-wear, footwear, and accessories, with designers such as Saint Laurent, Khaite, Max Mara, Victoria Beckham, and Amina Muaddi. Its archive also features rare vintage pieces, archival runway finds, and ongoing new arrivals. In addition to its designer collections, SW/TCH offers original fine jewelry and private styling, creating a personalized experience focused on discovery and individual taste. The boutique serves discerning shoppers, including stylists and clients from the fashion and entertainment worlds. Located at 2954 N Beverly Glen Circle, SW/TCH presents itself as more than a place to shop: it is a thoughtfully assembled destination where clients can explore distinctive pieces and receive attentive, style-led service.