ElementalTV is a technology company focused on helping connected TV (CTV) publishers unlock more value from their advertising inventory. Its platform combines advanced audience data, AI-powered curation and direct, transparent programmatic transactions to help publishers create targeted advertising opportunities and improve monetization.

At the center of its offering is 1Audience, an identity and audience intelligence framework that unifies fragmented viewer data using deterministic and probabilistic datasets. Its Smart Curation engine applies AI-driven decisioning to build high-value audience segments and private marketplace deals aligned with buyer demand. Publishers can deliver these curated audiences to buyers’ preferred demand-side platforms and offer premium inventory directly, without intermediary vendors.

ElementalTV also provides audience unification capabilities and first-party data onboarding to support activation across CTV workflows. The company presents solutions for both publishers and buyers, alongside industry insights, case studies and resources on streaming and advertising. Its publisher-focused AI assistant, SARAH, is described as helping turn CTV datasets into sales-ready narratives.