The Switch Is On is a collaborative campaign founded by the Building Decarbonization Coalition (BDC) with the mission to educate Californians about the importance of home electrification. As a brand, they provide valuable tools, support, and resources to help individuals make the switch to home electrification. The campaign is supported by a network of funding partners, including municipalities, utilities, and community choice aggregators, who are dedicated to raising funds and bringing unique expertise to the challenge of home electrification.

One of their current initiatives is TECH Clean California, a statewide program that aims to accelerate the adoption of clean space and water heating technology in California homes. This initiative provides market incentives and workforce education and training to make it easier for distributors and contractors to install low-emissions heat pump technology. By partnering with organizations like the Los Angeles Department of Water and Power and Pacific Gas & Electric Company, The Switch Is On is playing a crucial role in helping California achieve its goal of carbon neutrality by 2045