Swoops

Swoops Online Media is a Netherlands-based media business that develops and manages comparison websites and information portals. Operating since 1996 from Groningen, it helps consumers in the Netherlands and Belgium make informed choices through more than 300 websites across over ten sectors. Each site focuses on a specific niche, allowing Swoops to provide relevant information and build expertise in its subject.

Its portfolio covers health and DNA testing, travel and tourism, financial services, technology and telecommunications. Visitors can compare options such as genetic tests, flights, hotels, car rentals, cruises, package holidays, insurance, loans, technology products, software and telecom services. Swoops aims to make complex topics easier to understand and help people find suitable products and deals.

The business earns revenue through affiliate marketing, receiving commissions when visitors purchase products or services through its websites. It states that this model enables free content and that its sites disclose how they earn money. Swoops Online Media is the trading name of &TM Internet Concepts, a sole proprietorship based in Groningen.