South West Optics
@swoptics.co.uk
Welcome to South West Optics, your ultimate destination for nature enthusiasts. Home to the widest selection of Binoculars and Spotting Scopes in the UK. Located in Paignton, Devon, South West Optics was established in 1996 by Steve Rogers, an avid bird watcher and optical specialist.
South West Optics's Company Logos


South West Optics's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#FE0000
Red
254, 0, 0
0, 100, 50
0, 100, 100, 0
#C0B5A6
Malta
192, 181, 166
35, 17, 70
0, 6, 14, 25
#000000
Black
0, 0, 0
0, 0, 0
0, 0, 0, 100
About South West Optics
Steve Rogers is a reputable brand known for its commitment to providing high-quality optical equipment and camera gear. Established in Truro in 1996, Steve Rogers specializes in serving the birding market and outdoor enthusiasts. With a keen interest in birding himself, Steve Rogers understands the unique needs of birdwatchers and ensures that the shop's range of products caters to those requirements.
As an official Main Dealer for renowned brands like Leica, Carl Zeiss, Swarovski, Nikon, and Opticron, Steve Rogers offers a wide selection of binoculars, telescopes, tripods, and low-vision aids (magnifiers). Additionally, the shop stocks Fujifilm, Sony, Nikon, and Panasonic digital cameras, providing expert advice for the growing trend of Digiscoping. Conveniently located in Truro city center, Steve Rogers' shop showcases most of their products, allowing customers to explore and make informed decisions.
For those looking for a more hands-on experience, occasional stock demo days are held in the field, with parkland behind the shop available for further testing. Dedicated to providing excellent service, product knowledge, and competitive prices, Steve Rogers is the go-to brand for all your optical and camera equipment needs
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