BPGame is an interactive engagement network operated by Game Plan Zero Limited, a company based in Romford, England. Its domain supports the technical delivery of playable ads, interactive ads and engagement landing pages. These formats are created by independent partners, who are responsible for the content they publish; BPGame provides the supporting infrastructure rather than creating or managing individual pages. The domain is not a retail or payment service, and visitors are not asked to make purchases or provide financial information.

BPGame states that it monitors activity to enforce its platform rules and terms of service, while noting that it does not verify, endorse or control the specific content of each partner’s ads or landing pages. It provides a channel for reporting harmful, abusive or suspicious activity, as well as a separate contact for privacy requests. Visitors can also opt out of personalised content and tracking on their device, with the choice stored locally in their browser.