Its software is designed for both large and smaller businesses, enabling recruitment teams to launch campaigns without prior marketing experience or their own Facebook, Instagram, LinkedIn, or TikTok accounts. According to sympl, 93% of its users have no marketing background.

The platform guides users through a simple process: upload a job description and photos, define the ideal candidate, set a maximum media budget, and launch a campaign. Businesses can screen potential candidates, access campaign data in real time, and monitor advertising costs, giving them visibility and control over spending. sympl says a first campaign can be set up in under 30 minutes.

Alongside its software, the brand offers integrations, campaign materials, pricing information, and customer testimonials. Its website also features a Knowledge Hub and blog with recruitment marketing resources, including webinars and white papers.