SYMPRY

SYMPRY is a Consumer Decision Intelligence ecosystem designed to help people make more informed shopping choices. It brings products under consideration, available price information, items a user already owns, personal goals and past decisions into one place. Its cross-retailer Smart Cart lets users save products from stores, websites or social discovery and review them in context before deciding.

SYMPRY’s tools include Price Intelligence, which presents retailer prices and recorded price changes where data is available, and Wardrobe, which can highlight potential similarities with items users choose to add. Goals and Dream Goals help connect purchases with personal intentions. Decision Memory records BUY, WAIT and SKIP choices, along with any reasons users wish to keep, so they can revisit decisions when circumstances change.

The platform also describes Radar for reminders near selected physical stores, Shield for online reflection, and Trust for assessing information about discounts, sellers and reviews; some features are prototypes or still being implemented.