TABI® is a Montevideo-based commercial technology and marketing company serving businesses across Latin America. It builds and operates systems that connect customer acquisition, conversations, business knowledge, and data, with a focus on turning attention into qualified opportunities and measurable revenue. Its work spans sectors including animal health, pharmaceuticals and life sciences, fintech, industrial B2B, and other high-consideration markets.

TABI’s services include paid media, tracking and attribution, CRM implementation and automation, websites and digital products, and regional market entry. Its offering also covers online reputation monitoring, programmatic advertising and digital out-of-home, email and WhatsApp automation, social media management, brand identity, audiovisual production, influencer marketing, and events. Rondex, TABI’s commercial AI service, helps handle complex inquiries by adding relevant context, qualifying opportunities, and identifying next actions, with handoff to sales teams.

The company supports clients from diagnosis and planning through activation, ongoing campaign optimization, and regional expansion. Rather than selling traffic alone, TABI positions its work as an integrated commercial system designed to make marketing activity more measurable and connected to business outcomes.