TagItSmart is a brand that offers a smart tags driven service platform for enabling ecosystems of connected objects. They aim to revolutionize product lifecycle management in FMCG (Fast-Moving Consumer Goods) by leveraging functional codes that can dynamically change based on the context changes of each tagged product. By combining functional ink, optical tags, crowd-sourced smartphones, and cloud technology, TagItSmart enables the Internet of Things (IoT) for mass-market domains across various application sectors.

Unlike traditional static tags, TagItSmart's tags provide real-time information that adapts to the immediate environment of the product. This allows for unique identities and enhanced connectivity for mass-market products. Through their innovative approach, TagItSmart is bridging the gap between technology limitations and the cost of deployment for connected objects.

With their developer-friendly platform, modular and reusable tags, and extensive network of partners, TagItSmart is at the forefront of transforming how we manage and interact with everyday objects