TAG

Trustworthy Accountability Group (TAG) is a global industry initiative working to reduce criminal activity and strengthen trust and transparency in digital advertising. It brings together brands, agencies, publishers, and advertising technology providers to connect industry leaders, analyze emerging threats, and share best practices worldwide.

TAG focuses on combating advertising fraud, sharing threat intelligence, promoting brand safety, and advancing transparency. Its certification programs help members demonstrate their efforts to address fraudulent and criminal activity. TAG reports substantially lower fraud in certified channels and fewer brand advertisements appearing on pirate sites. Members can be listed in the TAG registry, helping businesses identify trusted partners, while Platinum Status recognizes organizations that have earned all available TAG certifications.

The organization also supports its community through working groups, events, awards, and membership resources. Its data and research offerings include reports on fraud savings, impact, compliance, and threat intelligence. TAG publishes news, press releases, and a newsletter to keep members and the wider industry informed about developments in digital advertising.