Tailored Connections Group is a Portuguese team that helps nonprofit organisations, including NGOs and IPSS, raise funds and strengthen their social impact through digital marketing. Its services combine fundraising expertise with Google advertising, website optimisation and communications for corporate social responsibility (CSR).

The team manages Google Ad Grants, supporting organisations from the application process through ongoing campaign optimisation. The programme can provide eligible nonprofits with up to $10,000 per month in free advertising. Tailored Connections Group says it charges no upfront fee for this service, instead taking 10% of online donations generated by the campaigns.

To help turn website visitors into donors, the group offers website design, search engine optimisation and landing pages that communicate an organisation’s mission clearly and encourage donations. It also works with businesses to communicate their CSR strategies and connect them with social-impact projects.

Its approach includes an initial organisational diagnosis, a tailored strategy, implementation and continuous monitoring, with the aim of improving visibility, increasing donations and supporting lasting social impact.