Taiste is a brand that offers a unique and engaging video podcast series called Taiste Talks. This podcast series gives the stage to the people behind digital products, providing an inside look into their experiences and perspectives. Taiste Talks aims to change the approach to content marketing by focusing on the oh-so-relatable and sometimes messy human experience that is often overlooked in traditional marketing materials.

The brand recognized the need for more diverse marketing content in 2022 and set out to tackle two key issues. Firstly, they wanted to create more content without sacrificing quality. As a medium-sized company, Taiste believes in releasing material with substance rather than filling social media feeds with fluff.

Secondly, they aimed to represent their community more accurately and let the voices of their team members be heard clearly and equally. With Taiste Talks, they successfully emulate the experience of hanging out with employees over a cup of coffee. They encourage open and honest discussions among participants, avoiding scripted testimonials and rehearsed presentations.

Trusting the participants and focusing on their real thoughts and experiences has resulted in high-quality and engaging content. Taiste Talks offers a refreshing perspective on the world of digital products, allowing viewers to connect on a more personal level and truly understand what it's like working with the people behind the agency. Whether you're searching for an agency for your project or looking for a new job, Taiste Talks provides valuable insights and a genuine glimpse into the human side of the digital industry