Takt und Verstand Store

Takt und Verstand is a brand and online store for Icelandic horse enthusiasts, bringing together practical riding resources, thoughtfully selected accessories, and a podcast about life with horses. Its products include “Der kleine Reitlehrer,” a learning resource focused on the Icelandic horse’s conformation, and themed socks celebrating the breed and its gaits. The store also offers a “Save My Planet” T-shirt, hand-printed using screen-printing and described as fairly produced. This item is part of a sustainability and environmental fundraising campaign launched with Sportsfreund Studios.

The brand’s Islandpferde Podcast is hosted by Melanie and Svenja, who invite listeners into the world of Icelandic horses through regular conversations about both important and everyday equestrian topics. The show is intended for people seeking discussion, knowledge, or inspiration, and features interviews with professionals from different areas of Icelandic horse riding in a format called “Töltverhör.” Through its shop and podcast, Takt und Verstand combines creative products with a welcoming space for learning and conversation among Icelandic horse riders and fans.