Babak Gold is an online retailer offering gold and silver jewelry, bullion, and coins, with a catalog for women, men, and children. The brand promotes online gold purchases at live prices and states that it operates with an official license. Its jewelry selection includes rings, earrings, necklaces, chains, bracelets, bangles, pendants, anklets, and coordinated sets, as well as leather-and-gold bracelets and themed designs.

Children’s pieces include items such as bracelets, necklaces, earrings, and pins. For customers seeking bullion or investment-oriented products, Babak Gold lists melted gold, 24-karat gold bars, branded gold bars, silver bars, Persian coins, and other gold coins and medallions. The store also offers gold-decorated products, including decorative wall art.

Shoppers can browse featured deals and organize products by price range, from lower-priced gold items to pieces above 100 million tomans. The website provides online ordering, account registration, order tracking, and a blog, alongside customer contact information and social media channels