她理财, established in August 2012, is a leading brand under the financial platform 理财工场, dedicated to empowering women in their financial journeys. With over a million female users, 她理财 provides a comprehensive suite of financial services that range from educational resources to practical investment tools.

The brand offers various features such as personal finance management through its app, tailored insurance selections, investment strategies including stocks and bonds, and user-driven financial communities. Programs like "21 Days to Become a Financial Woman" and "Mommy Classes" provide additional support and motivation for women at all stages of their financial literacy.

Driven by a mission to make wealth management accessible and beneficial for all, she理财 prides itself on fostering knowledge exchange and encouraging users to grow their financial expertise. Supported by a talented team from renowned tech and financial institutions, she理财 aims to be a trustworthy partner in navigating the complexities of wealth management while enhancing users' quality of life.