World's Toughest Row | San Sebastián de la Gomera is a prestigious brand that organizes and manages the world's safest and most successful ocean rowing race. Based in San Sebastián de la Gomera, Spain, Atlantic Campaigns SL took over the organizing of the Talisker Whisky Atlantic Challenge in 2012, and since then, they have been leading the race to new heights. With their commitment to expand the race globally, together with their partners, they ensure unparalleled safety, support, and expertise.

The brand's dedicated team boasts over 50 years of combined experience in ocean rowing. Led by the CEO and Race Director, Carsten Heron Olsen, they strive to deliver the highest standards of organization and professionalism. Nikki Holter, the Event Manager, offers continuous support and guidance to the rowers and their families throughout the race.

And Ian Couch, as the Head Safety Officer, ensures the crews' safety through his extensive ocean rowing experience and the development of a recognized training course. With a team of experienced professionals handling operations, logistics, media, and medical support, World's Toughest Row | San Sebastián de la Gomera guarantees a remarkable and unforgettable ocean rowing experience