Talp Inc. is an AI company that helps organizations predict how people are likely to think, feel, and act. Its platform uses simulated customer personas to test products, advertising, pricing, and business strategies before companies invest in launching or changing them. By focusing on predicted behavior rather than survey responses alone, Talp aims to help businesses identify what customers may actually do and make more informed decisions.

Talp serves organizations across e-commerce, aviation, B2B, media, retail, and finance. Its simulations can assess online shopping journeys, booking flows, loyalty programs, cabin products, procurement decisions, content and headlines, retail stores, apps, and campaigns. The company offers Ad Intelligence, where personas review and respond to image, video, and playable ads, and Product Intelligence, which tests products, interfaces, and Figma designs with target audiences. Its Strategy Intelligence tool, currently in closed testing, is designed to simulate markets, audience segments, and positioning changes. Talp presents its platform as an infrastructure for foresight, enabling companies to explore potential customer reactions at scale before committing resources.