The Asia Pacific Tambuli Awards is an esteemed award show that recognizes growing businesses and brands with purpose. This event celebrates the value of purpose, which enriches people's lives, drives business growth, and contributes to the common good of society. The Tambuli Awards began in 2005 and is organized by the School of Communication of the University of Asia and the Pacific (UA&P) in Manila.

The Tambuli, an indigenous Filipino horn, symbolizes important communications that are crucial for the tribe's well-being. The Awards were founded to recognize businesses and brands that champion purpose and make a significant impact in society.

Joining the Tambuli Awards is essential for businesses and brands today, as consumers are increasingly socially conscious and expect positive contributions to society. Winning a Tambuli validates that purpose-driven marketing leads to growth.

Additionally, the Javier Calero Tambuli Scholarship Fund supports future talent in the marketing communications industry in Asia Pacific. By participating in this award, you can help deserving students through scholarship support.

By embracing purpose, sustainability, and effectiveness, businesses and brands can create a better world for humanity. Join the Tambuli Awards and contribute to a brighter future.