TamTam UGC is a creator-marketing platform that helps businesses across Africa promote their products and services through short videos on TikTok, Facebook, Instagram and YouTube. Businesses choose what to promote, set a campaign budget and provide a brief; local creators make videos and publish them on their own accounts. Available formats include product demonstrations, testimonials, talking-head videos, text-led clips, photo slideshows and street interviews.

TamTam is designed to keep businesses in control of both content and spending. Each video and caption is submitted for approval before publication, and declining a submission costs nothing. Campaigns charge for real views rather than ad placement, with the price stated before launch. Views and spending are tracked as they occur, and any unspent budget is returned to the business’s wallet. There is no subscription, and campaigns start at 2,000 FCFA, with pricing from 540 FCFA per 1,000 views depending on the campaign. Businesses can fund campaigns by mobile money or card, using supported currencies including CFA francs, naira and shillings.