Taneli Heinonen

Taneli Heinonen is a consumer-insights specialist whose work connects business with social sciences and design. Through research, consulting, teaching, and writing, he helps organisations understand how people live and make decisions, preserving the context that can be lost when everyday experiences are reduced to numbers. His research services include ethnographic research and focus groups, providing companies with research-based insights to support better decisions.

Heinonen runs Insight Delivery, a consulting practice that assembles ad hoc teams for projects involving strategy, brands, and the design of new services. He also teaches students how to study people’s lives and present their findings for business decision-makers. His teaching includes MBA students in Laurea’s Service Innovation and Design programme and master’s students on Aalto University’s Design for Government course.

As a writer, Heinonen explores topics where business, social sciences, and design meet. Most of his writing is in Finnish, with some work in English. His approach centres on listening, reading, writing, and discussion to turn observations about people into useful insights for organisations.