Unclaimed brand
In 1971, Jose Luis Saavedra, an immigrant from Mexico, began making his hot sauce recipe in California. He started Tapatio, named after his children's hometown of Guadalajara, in a small warehouse. Despite working another job, the business grew, becoming a staple in Mexican-American communities. By 1988, Tapatio's popularity boomed, leading to a larger facility. Today, Tapatio remains family run.
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Hex Code
Color name
RGB
HSL
CMYK
#9C2426
Mexican Red
156, 36, 38
359, 63, 38
0, 77, 76, 39
#FFFAF2
Bridal Heath
255, 250, 242
37, 100, 97
0, 2, 5, 0
#752B00
Red Beech
117, 43, 0
22, 100, 23
0, 63, 100, 54
Tapatío is a family-owned hot sauce brand established in 1971, bringing a taste of Mexico to homes and restaurants. Its signature sauce is made with a blend of spices and is known for bold flavor and a balanced level of heat. The brand describes its recipe as passed down through generations and emphasizes quality and authenticity. Tapatío Original Hot Sauce is available in several sizes, from 5-ounce and 10-ounce bottles to 32-ounce bottles and four-gallon containers, as well as 500-packet packs. Customers can buy products online or find them in stores, and the brand also offers wholesale options.
Tapatío shares recipes that show how its sauce can be used in dishes and drinks, including breakfast burritos, tuna, pasta, Bloody Marys, martinis, and micheladas. Beyond food products, its merchandise collection includes apparel and accessories such as hoodies, jerseys, hats, beanies, mugs, water bottles, and a lanyard-and-holster bundle. Through its products, recipes, and merchandise, Tapatío invites customers to add its distinctive flavor and heat to everyday meals and express their enthusiasm for the brand.
Mexican-style hot sauce
Medium-heat pepper sauce
Single-serve hot sauce packets
Hot sauce foodservice supply
Hot sauce merchandise
How do I download the Tapatío Hot Sauce logo?
The Tapatío Hot Sauce logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What does Tapatío Hot Sauce's branding look like?
The Tapatío wordmark is a slanted red script with a dark outline, paired on the signature sauce label with a sombrero-wearing man emblem that anchors its Mexican-American heritage. Across packaging and marketing, bold condensed display lettering and simpler supporting text sit alongside a vivid red, cream, and black palette, with punchy food photography and lively, high-contrast compositions.
What are Tapatío Hot Sauce's brand colors?
The Tapatío Hot Sauce color palette uses the hex codes #9C2426, #FFFAF2 and #752B00.
The Tapatío Hot Sauce name, logos and brand assets are trademarks of Tapatío Hot Sauce and its affiliates. Brandfetch isn't affiliated with or endorsed by Tapatío Hot Sauce. Their use is subject to Tapatío Hot Sauce's brand guidelines.
