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Hex Code
Color name
RGB
HSL
CMYK
#E59B11
Gamboge
229, 155, 17
39, 86, 48
0, 32, 93, 10
#BF6DF5
Heliotrope
191, 109, 245
276, 87, 69
22, 56, 0, 4
#740000
Lonestar
116, 0, 0
0, 100, 23
0, 100, 100, 55
**Brand Description for Lazada**
Founded in 2012, Lazada Group stands as Southeast Asia’s premier eCommerce platform, operating across six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. With the ambitious goal of serving 300 million customers by 2030, Lazada connects the diverse region through advanced technology, robust logistics, and secure payment solutions, backed by Alibaba’s stellar infrastructure since 2016.
Lazada operates several key services, including LazMall, which features over 32,000 international and local brands, ensuring 100% product authenticity, fast delivery, and an industry-leading return policy. The Lazada Marketplace empowers retailers to reach millions of consumers, equipped with excellent customer care, payment options, and marketing analytics across 18 product categories. Furthermore, Lazada's cross-border initiative introduces both global and local brands to Southeast Asian consumers through its Global Collection channel. With a sophisticated logistics network and a commitment to innovation, Lazada continues to redefine online shopping as a seamless, enjoyable experience.
Brand industry
E-commerce and Shopping
Company type
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Year founded
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How do I download the Lazada logo?
The Lazada logo comes in two versions: a white logo and an icon. Download as transparent PNG or JPEG.
What are Lazada's brand colors?
The Lazada color palette uses the hex codes #E59B11, #BF6DF5 and #740000.
The Lazada name, logos and brand assets are trademarks of Lazada and its affiliates. Brandfetch isn't affiliated with or endorsed by Lazada. Their use is subject to Lazada's brand guidelines.
