Ta Pum is an innovative brand dedicated to commemorating the events and impact of World War I through educational and immersive experiences known as "Cammino della Memoria," or "Path of Memory." Established to honor the centenary of Italy's entry into the war, Ta Pum organizes extensive walking trails across breathtaking landscapes from the Stelvio to the Adriatic Sea, covering over 2,000 kilometers. These journeys take participants through historical sites, allowing them to explore significant battlefronts, fortifications, and memorials related to the Great War.

In addition to organized hikes, Ta Pum also collaborates with local institutions and cultural groups to promote history and environmental awareness. Their initiatives include theatrical performances, documentaries, and educational programs that highlight the human stories behind the conflict and the long-lasting effects on the region. By engaging with history firsthand, participants gain deeper insights into the sacrifices made during the war and the importance of peace and environmental stewardship today. Through these efforts, Ta Pum embodies a commitment to preserving memory while fostering appreciation for the natural and cultural heritage of the Alpine region.