Tara is a digital financial services brand in Iran, offering an app for credit-based shopping, installment payments, loans, wallet services, and investment products. Its services include two- and three-installment credit of up to 50 million tomans, with repayments beginning the month after purchase, as well as eligible loans of up to 200 million tomans backed by a Sayadi cheque. Users can also access asset-backed credit and loans, household-head credit linked to received subsidies, and credit for members of the national pension fund.

Tara’s wallet offers cashback and rewards, while its investment services include around-the-clock purchases of refined gold. Through the app, customers can shop online or in person at a network of more than 23,000 partner stores across Iran. These merchants span groceries, fashion, home goods, electronics, health and beauty, travel, dining, education, and other categories.

Tara also invites businesses to join its merchant network and provide products and services to its users