ILM Immersive, a division of Lucasfilm established in 2015, is at the forefront of interactive storytelling, specializing in virtual and mixed reality experiences. Formerly known as ILMxLAB, the studio has crafted numerous award-winning adventures based on beloved franchises such as Star Wars and Marvel Studios. With a global team of passionate innovators from diverse backgrounds in film and game development, ILM Immersive is dedicated to pushing the boundaries of narrative-driven entertainment.

Their impressive portfolio includes experiences designed for both home and location-based settings, inviting audiences to "Step Inside Our Stories" and interact with captivating characters and richly woven narratives. Over nearly a decade, ILM Immersive has received more than 25 awards and nominations, underscoring their commitment to excellence in the immersive entertainment industry. Whether through virtual reality, augmented reality, or interactive cinema, ILM Immersive continues to transform how audiences engage with storytelling in extraordinary ways.