Mirakl Ads is an AI-powered retail media platform from Mirakl, designed to help marketplaces and traditional e-commerce retailers build incremental, sustainable advertising revenue. The solution supports retailers in attracting and retaining advertisers, with self-service campaign tools and dedicated expert support to help businesses grow investment and profitability. Its ad formats span the shopper journey: Sponsored Products, display, shoppable and video ads, as well as in-store placements. When on-site inventory is full, campaigns can extend automatically to Google Shopping.

The platform uses AI to automate product selection, targeting and bidding, while relevance-driven tools—including vector search, image recognition and ongoing testing—aim to improve campaign performance. Retailers can manage placements, set category-level floor prices and understand product selection logic. Mirakl Ads also offers features for agentic commerce, including product-data optimization for discovery by large language models, shopper-intent support and monetization of on-site shopping assistants through MCP connectors. Available to retailers regardless of marketplace technology or business model, Mirakl Ads combines flexible software with sales and account-management expertise to support launch, migration and ongoing growth.