Hex Code
Color name
RGB
HSL
CMYK
#D13239
Persian Red
209, 50, 57
357, 63, 51
0, 76, 73, 18
#F38181
Froly
243, 129, 129
0, 83, 73
0, 47, 47, 5
#1A2127
Mirage
26, 33, 39
208, 20, 13
33, 15, 0, 85
Target: BP is a national initiative created in response to the high prevalence of uncontrolled blood pressure in the United States. It supports health care organizations and communities working to improve blood pressure control and advance equitable health outcomes, using the latest scientific evidence. The initiative helps participating organizations strengthen how they diagnose, treat, and manage high blood pressure through practical guidance, educational materials, and improvement resources.
Target: BP offers support on accurate blood pressure measurement, rapid action to improve care, and partnering with patients. Its resources cover self-measured blood pressure, including how to introduce it into clinic workflows, prepare patients, select and loan devices, collect readings, and manage equipment. The site also provides guideline summaries, publications, policy information, educational tools, and continuing medical education opportunities. Patient-facing materials explain blood pressure numbers and demonstrate accurate measurement practices. Health care organizations can join the initiative, apply evidence-based approaches, and be recognized through the Target: BP Achievement Awards for their efforts to achieve optimal blood pressure control.
Brand industry
Health
Company type
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Year founded
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Hypertension quality improvement programs
Self-measured blood pressure implementation
Clinical blood pressure measurement training
Hypertension treatment protocols
Cardiovascular health equity resources
How do I download the TargetBP logo?
The TargetBP logo comes in one version: a logo. Download as SVG or transparent PNG.
What does TargetBP's branding look like?
The Target: BP wordmark pairs the American Heart Association’s red heart-and-torch emblem with a compact red “Target: BP” logotype, often alongside the parent organization’s name. The system uses bold, condensed-feeling uppercase headlines, red as its signature accent against white and cool gray, with dark charcoal text, evidence-oriented health imagery and straightforward, information-dense layouts.
What are TargetBP's brand colors?
The TargetBP color palette uses the hex codes #D13239, #F38181 and #1A2127.
The TargetBP name, logos and brand assets are trademarks of TargetBP and its affiliates. Brandfetch isn't affiliated with or endorsed by TargetBP. Their use is subject to TargetBP's brand guidelines.
