Targetoo is an omnichannel demand-side platform (DSP) that helps agencies, brands and resellers plan and manage programmatic advertising campaigns. Its platform brings together conventional display, video, Connected TV (CTV), audio and Digital Out-of-Home (DOOH), including synchronized advertising options. Targetoo also offers mobile app promotion, location-based mobile advertising and footfall attribution, with self-serve, managed and white-label services.

The company emphasizes reach, precise targeting and measurable campaign performance. Its tools include geofencing, retargeting and remarketing, rich media and video creation, native and audio advertising, private marketplaces, forecasting, reporting, brand safety and device ID capabilities. Advertisers can target audiences using factors such as location, app or website, language, demographics, operating system, weather, carrier, interests, time, device and context.

Targetoo connects to more than 60 global ad exchanges, supporting access to inventory across markets and publishers. It also works with partners in data, tracking and creative optimization. The company describes its approach as combining proprietary bidding technology, broad integrations, technical expertise and personalized client service to support campaigns and improve return on investment.