Tarseel

@tarseel.net

Tarseel—Urdu for ‘distribute or spread’—is the brainchild of Khalifa Farhan Athar. After having worked in Procter and Gamble for over five years, traversing the length and breadth of the country, he had seen a dearth in the local market for professional FMCG distributors. As fate would have it, while he was pondering making a foray into the world of distribution, he was introduced to representatives of Energizer Middle East Africa who were looking for a distributor (Pakistan region). At the same time, Imrooz Group was looking towards adding FMCG to it’s portfolio of ever increasing businesses. In 2005, Farhan left his position at P&G to lead the FMCG arm of the Imrooz Group. Tarseel started with 2 employees, in the mezzanine floor of Qamar House (I.I. Chundrigar Road) in Karachi. Step-by-step, the company has expanded to almost 200 employees nationwide providing a niche service to brands looking for a route to market in Pakistan. Tarseel has evolved from a pure distribution model to one which provides a much more holistic support to its brand partners. Over time, the leadership at Tarseel has seen new opportunities and made the most of them. Stepping into a new decade, Tarseel aims to go from strength to strength, with its employees as its pillar of support.

tarseel.net

Tarseel's Company Logos

Tarseel's Brand Colors

Hex Code

Color name

RGB

HSL

CMYK

#777777

Boulder

119, 119, 119

0, 0, 47

0, 0, 0, 53

#FFFFFF

White

255, 255, 255

0, 0, 100

0, 0, 0, 0

#4C75A5

Wedgewood

76, 117, 165

212, 37, 47

54, 29, 0, 35

About Tarseel

Tarseel, a renowned distributor in Pakistan, is the proud distributor of well-known brands such as Energizer, Spontex, MAPA, Astonish, Dr. Beckmann, Simple, and Titan. Founded by Khalifa Farhan Athar, Tarseel offers top-tier services in design, development, fabrication, trade marketing, digital marketing, key accounts management, information management, co-packing, manufacturing (under license), and warehousing & logistics.

With a focus on quality and customer service, Tarseel ensures the right products are available at the right place for consumers. The brand's holistic approach has enabled them to grow steadily, expanding from a simple distribution model to providing comprehensive support to their partners. With a dedicated team and a commitment to excellence, Tarseel continues to thrive, aiming to strengthen its position in the market while maintaining a high level of service.

Visit their office in Karachi or reach out for more information on their exceptional offerings