Tart Optical Enterprises
@tartoptical.com
We are the original Tart Optical, making the finest quality frames since 1948. Creators of the classics, such as our iconic Arnel frames. Visit our store!
Tart Optical Enterprises's Company Logos


Tart Optical Enterprises's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#33D0FB
Dodger Blue
51, 208, 251
193, 96, 59
80, 17, 0, 2
#E09A52
Di Serria
224, 154, 82
30, 70, 60
0, 31, 63, 12
#3B5998
Chambray
59, 89, 152
221, 44, 41
61, 41, 0, 40
About Tart Optical Enterprises
Tart Optical Enterprises, founded in 1948 by expert optician Julius Tart, is a globally recognized brand renowned for its beautifully handcrafted eyeglasses. With a rich history and a commitment to quality, Tart Optical continues to meet the fashion demands of the high-end optical market while upholding the highest standards of craftsmanship. After World War II, Julius Tart revolutionized the industry by developing a new optical frame using innovative materials, creating a perfect blend of classic style, comfort, and confidence.
Hollywood stars and films featured Tart's unique eyeglass frames, such as the iconic TART® ARNEL®. Today, Tart Optical Enterprises maintains the brand's legacy, designing frames in California and handcrafting them in Italy and the United States. Each handmade frame reflects the brand's original attention to detail, sophisticated assembly, and timeless design.
Discover the distinctive allure of Tart Optical's eyewear collection and experience the legacy that continues to inspire eyewear lovers around the world
