TASH Fine Jewelry is a family-owned jewelry business built on generations of passion and expertise. Established by Paranya Makhni and carried forward by Nitasha and Sukrita, the brand creates fine jewelry featuring diamonds and precious stones, combining innovative designs with distinctive settings. Its collections range from everyday luxury to statement pieces, with themes inspired by nature, the stars, city lights, modern style, and the elegance of earlier eras.

Customers can explore earrings, bracelets and bangles, rings, and necklaces, as well as collections including Art Nouveau, Celestial, Contemporary, Timeless, Verdant, and Talava, a line of 8-karat gold jewelry. TASH also offers made-to-order custom jewelry, working with customers to select gemstones and shape a piece’s design, style, setting, and size alongside its in-house designers. For retailers and dealers, the company manufactures wholesale orders using its own collections or client-provided designs.

The brand states that its stones are ethically sourced, gemstones are handpicked by GIA-certified experts, and every piece comes with a certificate of authenticity. After-sales services include cleaning, polishing, and upgrades