Tata i dzieciaki is a parenting-focused brand and online community created by Krzysiek, a father and writer. Its social media community is followed by more than 385,000 parents, and its content centers on the honest, often difficult realities of family life. Rather than promoting an idealized image of parenting or offering expert advice, the brand speaks openly about exhaustion, pressure, relationships, children’s experiences, and the emotions parents may find hard to discuss.

Its featured product is “Zakazana książka dla rodziców” (“The Forbidden Book for Parents”), a printed, 232-page book in A5 format. Written by a parent for parents, it explores everyday challenges, including expectations placed on mothers and fathers, maintaining closeness as a couple, school pressures, the influence of one’s own childhood, and personal identity beyond parenthood. Each copy includes the author’s signature and a short handwritten personal message. The book is sold through the brand’s online store, with shipping stated to take one business day. Tata i dzieciaki also connects with its audience through social media and a newsletter.