Tatari is a data-driven TV advertising company that is revolutionizing the industry by bridging the gap between traditional TV advertising and digital performance. Their self-serve platform allows advertisers to buy and measure ads across both linear and streaming TV, combining technology and data science for unprecedented automation, control, and transparency.

Additionally, Tatari has developed technology for publishers to transact more efficiently with advertisers and share data that can help drive business outcomes. Their solutions are aimed at modernizing TV advertising for brands, agencies, and publishers, providing a clear way forward as TV and digital advertising converge.

Tatari's executive team comprises founders and senior leaders from fast-rising startups and larger tech companies, with a focus on building technology that enables them to operate leaner and faster, giving their clients a competitive edge. Their diverse client base spans various industries, and Tatari takes a unique approach that puts their clients' goals first. With advanced TV measurement and data-driven buying, Tatari is leading the way in shaping the future of TV advertising.