Dunlop is a tire brand with a strong presence in motocross, supporting riders through competition and its Team Dunlop programs. Team Dunlop Elite, now marking its 20th year, helps develop amateur racers and has been a starting point for more than 100 riders who have gone pro. Its alumni include Eli Tomac, Aaron Plessinger, Adam Cianciarulo, Justin Barcia, and Austin Forkner.

The program supports selected riders with special tire pricing, preferred tire service at select races, personal trackside support, and promotional opportunities in national media. Dunlop’s Geomax tires are used by amateur motocross competitors, and the brand reports that riders won titles on them at events including Loretta Lynn’s Amateur Motocross National, Mini O’s, Ponca City, Mammoth, Spring-A-Ding-Ding, and RCSX in 2025.

Team Dunlop also showcases current Elite riders, their motorcycles, race achievements, and profiles. Through rider applications and ongoing support, the program connects emerging motocross talent with Dunlop tires and opportunities to build their racing careers.