Team Ignition

Team Ignition is a digital media brand focused on adrenaline-fueled content, extreme sports, action-adventures, and the people who push their limits. Its programming and editorial coverage bring audiences closer to athletes, bold challenges, and real-life experiences from across the action sports world. The Team Ignition Show, hosted by Selema Masekela, explores the motivations, highs, and challenges of exceptional risk-takers. Its weekly series All In Or Else features Nemo Zhou taking on a showdown, with the loser facing an unusual dare. Viewers can also find episode highlights and opportunities to vote on the final dare.

Beyond video, Team Ignition publishes articles on sports, athletes, and lifestyle topics, including cliff jumping, high diving, freeride mountain biking, speed flying, and the psychology of risk. The brand also works with partners to connect them with action sports audiences. Its featured partnerships include Nitro Circus, with which it has renewed an exclusive sponsorship for a third consecutive year, and it has proudly sponsored Nitro Circus and Pastranaland.