SG Cricket is the world's largest and most trusted cricket equipment brand, with a rich heritage dating back to pre-independent India in 1931. Established by two brothers, Kedar Nath Anand and Dwarka Nath Anand, SG started as an export-intensive manufacturing unit. In the 1970s, Sunil Gavaskar became SG's brand ambassador, propelling the brand to new heights.

Today, SG is a robust manufacturing company that produces a wide range of cricket equipment, including English Willow and Kashmir Willow cricket bats, hand-stitched leather balls, protective gear, cricket whites, kit bags, footwear, and accessories. SG has also expanded into cricket-specific infrastructure, offering customized nets and pitches. In addition to cricket gear, SG now offers authentic and fashionable sports apparel, footwear, and home fitness items.

With a focus on providing premium yet affordable products, SG aims to become India's leading sports brand. Choose SG for genuine, high-quality sports products that will help you achieve your personal fitness and sports goals